Go Wild
An ISTD brief, the goal is to create a typeface based off of biophilic design. After researching into different biophilic designs such as architecture, I realised it's about bringing the outside in. I took the route of focusing on the animals that inhabit the environment, that already have direct contact with it. Having already learnt the cinema 4D skills through experimenting with my Hairy Letters project, I felt like it was appropriate to turn it into a fully fledged project.
Conservationists have linked the decline in wildlife to the disconnect between children and the natural world, with 4 out of 5 children in the UK not adequately connected to nature. Go Wild is a typeface inspired by British mammals that's purpose is to be a part of a campaign to encourage children to engage with the outdoors and British wildlife. Go wild provides an upbeat and educational approach to reaching the target audience.
The typeface shows three different fur styles to evoke a more varied environment and created a more wild, less uniform, aesthetic.
Showing the typeface in function, I created a fold out puzzle poster that is British wildlife themed. The poster folds out the be an A1 word search. I decided to go with a fold out poster because it is much more interactive, just like nature. This fold out poster contains a series of literacy puzzles to get children engaging with British wildlife whilst simultaneously improving their literacy skills.
A series of posters would be situated in an urban environment to promote children and parents to explore the wild more. The idea is that if the younger generation of today connects with the environment, then there's more chance of the environment thriving in the future.
For these posters, different animals have been introduced to create a more 'wild' aesthetic. The posters also show an educational fact to create more awareness about why the wild is good for you.
